Confab keynote

9:00 am, May 9
Halvorson

Notes by @brianjameskirk, @technicallym
All notes for the conference available here: http://simp.ly/publish/5GMHGD

Logistics: Space left in the workshops; Bookstore; swag, posters; surveys; sponsors came as confab proved itself w audience; lots of volunteers;

2.5 yrs CS speaking around globe

Unified theory of content development for web by mark McCormick, written in '98 says:
Defines content strategist, advocate, says content drives form. Envision, creation, to consult, strategist can suggest bold solutions that impact course. Classic consulting and must be supports by analysis, written planning. Look past launch date.

That's content strategy today. Based on a historic look at web content. Where has this been for so many years, and why do we care about it now?

Content is a shitshow. And everything is content. And content is a messy, political challenge. And now users, literally over course of two years have started to demand access to info when where and as quickly as they want it.

Planning development and governance over time. Cornerstones of CS.

Halverson stepping back to allow confab speakers to help audience define CS.

At this conference, Articulate, investigate, integrate, appreciate, ideate.

Articulate: definitions of content strategy are so wide. Everyone has their one ideas, and they're trying t find that final precise definitions. Were still figuring out what it is and what is its impact. All conversations are relevant, whether or not they are within your industry, perspective, etc.

We are still very very early in the sales process for content strategy. Yep.

Kissane says 'we don't need to pretend the speciality of others is irrelevant.'

Land grab in content strategy is unnecessarily divisive.-bjk

Roles in content strategy (and plenty other industries): creator, advancer, flexor, refiner, executor, Halverson says. More notes: http://simp.ly/publish/w7sFHz

Creator generates concepts and ideas and reframes problems.
Advancer helps frame up idea, identifies how to promote idea and identifies path to moving idea forward.
Flexor monitors and guides team contributions.
Refiner challenges concepts, reviews plans, modifies plans, works with creator and advancer to finalize plans pre execution
Executor wants to be on the front lines, wants to be doing deliverables and work involved there.

Notes by @brianjameskirk, @technicallym
All notes for the conference available here: http://simp.ly/publish/5GMHGD