Keynote: The Soul of Your Brand http://simp.ly/publish/Wvhtxm
Confab
9:00 am, May 10
Ann Handley, Marketing Profs
Notes by @brianjameskirk, @technicallym
All notes for the conference available here:
http://simp.ly/publish/5GMHGD
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Long time editor and journo, author of Content Rules
AGENDA
Brands vs publishers
Charts/numbers
10 ways your content can rule
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Fish Out of Water, children's book
Fish, which grows astronomically, is metaphor for content
Content isn't just about SEO, it's powerful, but content is not meeting people's needs
Are you creating a massive fish, or are you connecting to audience
EMBRACE YOU ARE A PUBLISHER
'when I talk to companies, they don't under stand they are publishers.'
-Why? You used to beg media for coverage, now you don't have to wait.
-Your customers are looking for you
- how do you produce remarkable content?
Being a publisher is like having a baby, you have huge responsibility, but it's worth it
Content is anything an individual or organization creates or shares to tell their story, says @marketingprofs
http://simp.ly/publish/Wvhtxm #confab
CHARTS AND NUMBERS
23 percent of msgs in social media have a link to content, 27 million social messages total... 43 percent in twitter have link
Sharing increases across all platforms
88 percent of b2b cos using content to gen leads, engage customers
78 percent gen articles
65 percent email news
What's your biggest b2b content challenge
Creating engaging content
Creating enough content
What else?
I don't know how to differentiate in market
Few are doing it well
What are your goals? Loyalty, money, leads? Not followers, comments
The 10 rules of content marketing by @marketingprofs
http://simp.ly/publish/Wvhtxm #confab #liveblog
THE RULES
1. Share or solve, don't shill
2. Show, just don't tell (show what product does, visual)
3. Speak human (drop buzz words, have staff beats)
4. Build momentum (calls to action)
5. Do something unexpected (be edgy, unique)
6. Stoke the campfire (get people talking, engage customers)
7. Create wings and roots (it should travel on web, but stay true to mission)
8. Reimagine, don't recycle (be intentional, don't just think of content as one-off)
9. Play to your strengths
10. Have fun
What about the fish? You don't need a ton of stuff. You can do great things with little.
Notes by @brianjameskirk, @technicallym
All notes for the conference available here:
http://simp.ly/publish/5GMHGD